
We Build the Lens,
Not Just the Plan
Strategic clarity for leaders who want to think deeper, not just scale faster.
'Signal, not noise. Insight, not information'

What We See
We work with organizations who know that most transformation efforts fail; not because of lack of vision, but because of lack of alignment, insight, and resonance. Mindset Capital offers not just strategy, but the capacity to hold complexity and navigate with clarity.
Our proprietary algorithm provides an objective view of your business, connecting the dots between current operations and future growth. With our analytics, you get:
Direct, honest insights from your team.
Unfiltered Truths
Data-Driven Decisions
Transform feedback into clear, actionable strategies
Growth Opportunities
Discover untapped areas for expansion and innovation
What We Offer
Direct Insights
Discover untapped areas for expansion and innovation
Clear Decisions
Use data to make informed, strategic decisions
Unlock Growth
Identify new markets, product ideas, and process improvements
Improve Leadership
Understand how your leadership impacts your team and operations
Working With Us
Our work isn’t linear; but there is a definite rhythm to it. Here’s how we typically engage:
Conversation, not pitch:
Explore Opportunities
Signal from the noise:
Seeing what matters:
Strategy with spine:
Implementation, not interference:
We start with a focused dialogue with the founder. No slides. No fluff. Just clarity about where you are; and what’s in the way.
A session with your senior team to surface what’s not being said, align on what matters, and clarify the real work ahead.
We design a diagnostic tailored to your business and give your employees a voice.
Anonymous. Unfiltered. Useful.
We translate feedback into insight. Not just where things are broken; but where momentum lives.
Together, we co-develop a growth approach that’s aligned, actionable, and grounded in your context.
You lead the change. We support the focus. With check-ins, recalibration, and tools for course correction — without hijacking your culture.
Mindset Capital- Empowering your business with data-driven, employee-engaged growth strategies.
Reach out to us today to get started!
About Us
John Swain
CPA, CA, Partner

Introducing John Swain, a Chartered Accountant whose expertise transcends public accounting, financial services, and business coaching. Known for his strategic insights and commitment, John is more than a trusted advisor to diverse businesses—he's a pillar in his community and a champion of entrepreneurship. His roles range from treasurer of the Devour Food and Film Festival to co-organizer of the 100 Bluenosers Who Care initiative, reflecting his deep community involvement.
​
John's accolades include graduating from the MIT Regional Entrepreneurial Accelerator Program and receiving the Queen’s Platinum Jubilee Medal, underscoring his dedication to innovation and community service. Beyond his professional achievements, John's passion for life shines through his hobbies in boxing, music, fitness, and cooking, showcasing his vibrant approach to both work and leisure.
​
With an approachable demeanor and infectious positivity, John connects effortlessly with others, making him a source of inspiration and a beacon of light in every setting.
Michael Devenney
CPA, CA, Partner

Meet Michael, a visionary consultant, researcher, and mentor with over twenty years dedicated to advancing organizational development. His work ranges from dissecting workplace dynamics to examining mental health's role in productivity, collaborating with a wide array of industries.
​
Michael's notable achievements include The Mindset Project (2015), a groundbreaking study on entrepreneurship and wellness that established him as a pioneering thought leader. His innovative approaches to growth, rooted in data-driven insights, have challenged the status quo and fostered new success avenues.
​
Beyond his research, Michael's expertise spans tourism to key collaborations with the Halifax Chamber of Commerce, showcasing his versatility and commitment to exploring new frontiers. His recent focus on Gen AI and its impact highlights his role in navigating the complexities of technology and society.
​
Renowned for his deep knowledge, Michael is often described as a living library, with extensive reading, diverse academic achievements, and profound insights marking his career.
​
Outside of his professional endeavors, Michael finds balance in nature, enjoying hikes in Nova Scotia's coast and woods, and training in boxing, where he's quickly excelled.
CONTACT US
Have questions about our service offerings? Fill out the form below and we'll be in touch shortly. We're excited to talk to you!